Nicki MinajThe partnership with the vegan brand belonging to blacks Løci has redefined sustainable fashion. Launched in April 2024, the Nicki Minaj x Løci collection presented 11 styles of unisex bio-biès sneakers, resulting in a 3,500% increase in website traffic, which crushed the Løci site, according to Forbes.

The line, at the price of $ 185 to $ 200, sold several times, with 1.3 million buyers at the end of the year, per Yahoo. In April 2025, the second drop, Døpamine, introduced five vibrant colors at $ 145, using recycled ocean plastic. Without forgetting that the participation of Minaj and the creative management continue to stimulate sales, cementing the eco-chic heritage of Løci.

Trace Ellis Ross kills with pattern beauty’s vegan hair care

In the meantime, Trace Ellis Ross Raised black beauty with pattern Beauty, her brand of vegan hair care belonging to blacks launched in 2019 for curly hair, Coily and tight texture.

Benefiting from more than 50 PETA certified products, Model sold new SKU on launching day and is now thriving in 10 retailers like Sephora. In June, Trace gathered it ‘Girlfriends co-stars Jill Marie Jones, Golden Brooks and Persia White For the first television advertisement of Pattenn, a nostalgic “curltender” announcement which had us all in our feelings. Without forgetting, Tracee has some of the best Hollywood hair, so if fans can get a look as good as their own, the pattern resembles the brand that fans should try for loops without tangle, hydrated and nourished.