Kylie Jenner Tap in nostalgia for the 90s, and fans cannot have enough.

The Magnat de la Beauté and the reality TV star once again made its head in a new sensual campaign for its fashion brand, Khy, this time clearly inspired by none other than the “Baywatch” icon Pamela Anderson.

With its minimal and soft kept makeup, with a natural lip and shiny eyelids, the look of Kylie Jenner serves as a subtle wink to the recent apparitions of Anderson makeup and the stripped style.

In the shared teaser video on social networks, the 27 -year -old billionaire stunted in a red Licou dress in shape while wearing a bulky blonde bun that recalls Anderson’s signature hairstyle from his peak from the 90s.

Located in a bad mood hotel room, the video captures Jenner playing the role of a glamorous but disenchanted bomb. She silently sits at a table before pushing a glass of wine out of the edge nonchaident, letting him break considerably on the ground.

The moment feels in equal parts retro and rebellious.

In a final scene, Jenner flashes a set of car keys attached to a red keychain sporting the word “khy” in white block letters. The brand has let fans guess with a cryptic legend, “something happens …”

While promoting new products to come apparently, fans could not ignore the fact that Kylie rocked platinum blond hair.

“Hair !!” An X user wrote.

“OMG is silent!” Another said.

“Okay, Ms. Pamela,” wrote a third, referring to the one and only Pamela Anderson.

Although Khy has succeeded overall, he did not come without a few bumps on the road.

Earlier this year, the brand was criticized while online criticism accused the label of prioritizing the benefit compared to the practice, which marks it a “rapid fashion detail” in animated discussions on Reddit and social media platforms.

While his sisters Kim And Khloé Kardashian have had a massive success with the gaps and the good American, respectively, Kylie’s Khy, launched on November 1, 2023, had trouble hitting the same agreement with consumers. Despite an impressive million dollars in sales during its first hour, many buyers now express concerns that the brand lacks accessibility and accessibility.

“Is the brand well? Is the buzz there? Is it a money taking? Have you brought something Khy? Did she lose its impact a bit?” A Reddit user asked.

“Where can we wear this? These are glitter volleyball shorts,” asked another, what a joking third jokingly, “grocery store. Perfect for when you need to offer eggs.”